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Profit For Good Conference

June 11, 2025 in amsterdam

Peter Singer and The School for Moral Ambition are teaming up to launch the very first Profit for Good Conference. This conference brings together members of a growing movement of businesses that use profit as a means to do good. Could this movement transform capitalism into a force for good?

You will hear from the founders and leaders of businesses that donate up to 100% of their profits to effective charities. Join us in Amsterdam on June 11 to discover practical ways to start a new profit for good business or to amplify your existing business’s impact in making the world a better place.

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program

9:15 - 9:30

welcome

julia van boven
Co-founder The School for Moral Ambition

9:30 - 10:00

Keynote by Peter Singer

10:00 - 12:30

Profit for Good Pioneers

Alex Amouyel
CEO Newman’s Own Foundation
Jacintha Baas
Director AIM Founding to Give
Adam McCurdie
Co-founder Humanitix
Asif Saleh
CEO BRAC
Markus Gabriel
Philosopher
Simon Griffiths
Co-founder & CEO Who Gives a Crap

12:30 - 13:30

Lunch

13:30 - 16:00

Workshops

Founders Pledge
Researcher Ben Alsop-ten Hove
Doneer Effectief
CEO Bram Schaper
Paul Smeets, Professor of Philanthropy and Sustainable Finance (University of Amsterdam)
We Are Stewards
Founder Gijsbert Koren
Newman's Own
CEO Alex Amouyel
more workshops to be announced!

16:00 - 17:00

Closing

Keynote by Rutger Bregman

17:00 - 19:00

Drinks

Peter Singer

Peter Singer is one of the world's most influential philosophers, renowned for his work in ethics and effective altruism. His groundbreaking ideas have shaped global conversations on how individuals and organizations can maximize their positive impact.

In a recent episode of his podcast Lives Well Lived, Peter talks with Adam McCurdie and Josh Ross, founders of Humanitix, and Alex Amouyel, CEO of Newman's Own Foundation about whether the example their companies set can transform capitalism.

The School For Moral Ambition

The School for Moral Ambition (SMA) is a foundation co-founded by writer Rutger Bregman with the mission to help as many people as possible to take the step towards a career with impact. The team operates from Amsterdam and New York to create and enable future moral pioneers. They do this through public campaigning, community building and running fellowships for top talents. To learn more, join the conference!

Practical Information

Date

Wednesday June 11, 2025

Location

World Trade Center Amsterdam

€

Price

Donate what you can. €150 per person covers our expenses.

want to attend?

We use Humanitix as our ticketing provider because all their profits go to charity. They'll also present at the event. Humanitix only supports credit card payments. If you need to pay with iDeal, you can choose a special ticket type for that.

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