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THE WORLD’S BIGGEST pROBLEMS

We want to help as many people as possible take the step towards a job with a positive impact.

out now:

impact report
2025

out now:

impact report 2025

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fix the food system

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Our Movement

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Read Our Manifesto

Our movement started with a book. In Moral Ambition, Rutger Bregman reveals how our conventional definitions of success are harming us and the planet.

Discover how we can shift the focus from personal gain to societal benefit. In the process, we will join a growing movement of pioneers who are already living out this ethos.

All book royalties go to the foundation.

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‘wake-up call’
— Adam grant

'Some conversations stay with you. Others change you. This one moved me to commit $25K to Rutger’s mission.'


— Rich Roll

‘No, you’re not fine just the way you are: time to quit your pointless job, become morally ambitious and change the world’


— Rutger Bregman