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We want to help as many people as possible take the step towards a job with a positive impact.

recent accomplishments

19,000+ MEMBERS
IN 130+ COUNTRIES
1,400+ CIRCLE
PARTICIPANTS
$5M RAISED
IN FUNDING

Our movement started with a book. In Moral Ambition, Rutger Bregman reveals how our conventional definitions of success are harming us and the planet.

Discover how we can shift the focus from personal gain to societal benefit. In the process, we will join a growing movement of pioneers who are already living out this ethos.

All book royalties go to the foundation.

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‘wake-up call’
— Adam grant

‘No, you’re not fine just the way you are: time to quit your pointless job, become morally ambitious and change the world’
— Rutger Bregman

Most working people can be put into one of three categories, from idealistic yet unambitious to greedy and immoral. But there is another option, as you can discover in this edited extract from the book Moral Ambition, out now in the U.K.